Bare Escentuals (owner of BareMinerals) started a revolution by introducing makeup that could actually be considered skincare. Using the finest quality ingredients its mineral-based cosmetic ranges produce incredible results without the harsh chemical effects of that from other cosmetic brands.
Umbrella has worked with Bare Escentuals since taking to the high street and it’s now one of the most popular and fastest growing cosmetics brands in the UK.
The launch of Bare Escentuals’ BE READY brand celebrated an important company milestone and as such required something stand-out. Much more than just another product launch, it marked a move from loose to compressed mineral technology and introduced the UK to Bare Escentuals’ first ever range of block powder blushers and eye shadows.