A representative-led company, Avon has been struggling to meet demand for the bigger cities. The Avon Studio in Warsaw is the first in the world, but the first results show that it probably won’t be the last.
Umbrella worked with the brand using Avon’s signature colour palette of white, black and magenta combined with high gloss and steel finishes. The space is divided into several product zones, fragrance, make-up and body care. A nail polish wall display is positioned to entice younger consumers, while fragrance (Avon’s bestselling product category) is placed on the back wall, encouraging shoppers to explore deeper into the store.