We all know the design process is not always a smooth one. In truth, it can develop into a very frustrating time, fraught with problems, tension and issues.
So if any of the following feels familiar we may just be able to help. Get in touch and if we can’t help you it's likely we'll know someone who can.
It is strange how other people's money is easy to spend especially when you're not having to earn it in the first place. Too many agencies seem to spend too little time thinking about the commercial realities their client has to face.
Understanding a clients requirements is not easy. In fact really understanding involves not only hearing what you are being told at the briefing stage, but integrating the client into every step of the creative process. This is the only way to ensure their ideas are not derailed by the many and varied diversions that can crop up.
Our experience shows that stores and buyers often bully brands into uncomfortable positions. This is more through ignorance of the story the product needs to tell or a need to satisfy their own concerns than lack of confidence in your brand. The only route to success is belief in your own values, patience and determination. If however you give in, it will be very difficult to regain a position of any strength.
Impact doesn't correlate with budget. Some of the best ideas can cost the least amount of money – sometimes it just takes a little imagination!
Sometimes a simple conversation can open doors. We've been working with successful brands for over 15 years. Ask us about your concerns and even if we cannot help we might know someone who can.
Being a designer involves so much more than simply coming up with creative ideas. You have to share your clients passion and belief in their idea. If you don't how can you do good work for the client – it's really that simple.
Timely delivery is critical to your success. Design has no value if it stands alone and apart from the entire process. A designer has to take responsibility for so much more than just the idea. Programmes have to be met and delivery dates hit !