We all know the design process is not always a smooth one. In truth, it can develop into a very frustrating time, fraught with problems, tension and issues.
So if any of the following feels familiar we may just be able to help. Get in touch and if we can’t help you it's likely we'll know someone who can.
Understanding a clients requirements is not easy. In fact really understanding involves not only hearing what you are being told at the briefing stage, but integrating the client into every step of the creative process. This is the only way to ensure their ideas are not derailed by the many and varied diversions that can crop up.
Our experience shows that stores and buyers often bully brands into uncomfortable positions. This is more through ignorance of the story the product needs to tell or a need to satisfy their own concerns than lack of confidence in your brand. The only route to success is belief in your own values, patience and determination. If however you give in, it will be very difficult to regain a position of any strength.