Nails Inc. Spring 2012 A new customer driven customised nail bar experience in Harvey Nichols, Knightsbridge, London

In a nutshell....

Umbrella is a leading design business that specialises in the creation, design, development and installation of all retail architecture focusing on the needs and aspirations of your customers.

The Feel of Retail

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel".

Maya Angelou

Retail is about making people feel good. Good about your company, good about what they buy and good in themselves. More than ever retailers need to understand, entertain and surprise their customers. To help you understand the process we are creating a short series of video journeys to inspire a few thoughts and, hopefully, enhance your retail offering.

Ready

Selfridges 'READY' site.

Left – Bare Minerals Selfridges 'READY' site. A launch site for the new solid mineral make-up from Bare Escentuals.
Client comments -
"These two events happen to be the two biggest events/promotions we have ever done as a UK brand and your support on the installs have been second to none. From staying with me till 8.30pm to help merchandise at the Vitality Show to getting to the office at 4am this morning to help me with the props. The feedback from people here at BE has been amazing for both the Vitality Show and READY promo site. Your work is thorough and it's always a pleasure to work with you".